Having a website with great copy and engaging pictures is great, but it may not be enough to convert online visitors into more customers and clients (and, ultimately, into more money for your business). If you’re struggling with your conversion rates or simply want to take your business to the next level, then you need to be using video to market your business.
In case you are unfamiliar with website conversion it is a metric that evaluates the ratio between the number of visitors to your website and the number of actions they make (like filling out a contact form, visiting a landing page, signing up for a newsletter, etc.). Here is a great guide (https://qualaroo.com/beginners-guide-to-cro/what-is-conversion-rate-optimization/) to conversion rate optimization. I recommend you read more about it because your conversion rate is the most important metric for your website.
The reason video marketing is so important is because video is dominant when it comes to boosting conversion rates. And boosting conversion rates means boosting sales (more money!)
Keeping this overview of conversion rates and video marketing in mind, let’s look at how to increase your website conversion and boost sales with video marketing.
Part 1: How Video Increases Your Website Conversion
It's An Attention Grabber
Many studies have been done to show why video grabs our attention so quickly, but here are a few quick statistics to show just how powerful video is:
Retention rate for visual information can reach 65% vs. 10% for text-based information.
SocialMedia Today, 2013
Every day, 323 days of video are viewed on Facebook.
With more movement, more color and more life than a picture or text, video catches our eye faster and fixes our attention longer than any other form of media in the marketing world.
Fast, Clear Delivery of Information
They say a picture is worth a thousand words. If that’s true, then a video may be worth a thousand sales. The reason video is so powerful is because it keeps visitors on your website giving you more time and a greater chance to make the sale. If you can keep online visitors on your website longer than 10 seconds that is a small victory in itself. Video provides the “attention grabber” you need to make this happen and, even more, you will likely be able to keep their attention for the whole 2 minutes of a sales oriented video.
The success stories of business using video marketing to boost their numbers are well documented. For some companies, it only took adding a video to their homepage to double their sales.
Take a look at some of the results:
Part 2: Boosting Sales with Video Marketing
People Love to See What They're Buying
If you’ve ever bought anything online, then you probably wanted to see some sort of visual of it. Visual confirmation instills trust in buyers and video is, perhaps, the best way to instill this trust. Video not only allows us to see the product or service advertised but it also allows us to easily visualize our lives as improved by that product or service.
It also doesn’t take much to win trust using video marketing. You aren’t required to make a 30-min video explaining your company OR make 30 1-min videos. A short 1-2 minute video can gain you the trust you need to convert an online visitor and make the sale.
The Statistics Don't Lie
Just take a look at (http://www.invodo.com/resources/statistics/) what some of the top dogs in the marketing and tech world are saying about video marketing:
73% of consumers are more likely to make a purchase after watching videos that explain a product or service.
Globally, video will represent 79% of all traffic by 2018.
Video viewers are 1.7x more likely to purchase than non-viewers.
Let's Review What We've Looked at So Far: Video
· Grabs attention
· Delivers information fast and clearly
· Has a proven track record in boosting business
· Wins trust
· Has statistics to back it
All these percentages and points show that video marketing is a sure way to improve your conversions and help grow your business.
If you aren’t ready or financially able to dive into a full-fledged video marketing strategy, consider adding a video on your Home page to help grab attention quickly and keep visitors engaged on your website. This will improve conversions, SEO, and most importantly open the doorway for business.
If you’re a small business or start-up looking to grow your business online, don’t wait months to make it happen. Enable Design creates powerful and affordable online presences your competitors will worry about. Check us out today at www.enablewebdesign.com or give us a call at (828) 808-5007.